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Programme


If you are looking to:
  • enhance your skills, knowledge, and expertise in the dynamic world of exhibitions,
  • stay at the forefront of the exhibition industry,
  • make valuable connections with peers in the industry,
  • become part of a global network,
then, this journey is the perfect fit for you.

Led by industry experts, our programme covers a range of critical topics and is designed to equip you with the latest industry insights, best practices, and innovative strategies to help you excel in your role.

With a blend of interactive workshops, discussions, and real-world examples, you’ll gain practical skills and knowledge that you can immediately apply in your day-to-day work.

Target group: mid to senior representatives from exhibition organizing companies.

The UCP journey consists of two steps:

Onsite Exhibition Management School

Onsite Exhibition Management School

Date: 4th to 6th July 2023 
Venue: JW Marriott Kuala Lumpur
Duration: 20 hours (3 full days) 
Sessions conducted in: English

8 different topics delivered by global and regional industry experts: 
1. Agile Cross-Sales Strategies 
2. Customer Centricity & Care
3. Cross-Channel Exhibition Marketing, 
4. Digital Innovation 
5. Human Resources & Leadership
6. Global Business Development
7. Budget and P & L
8. Strategy Creation and Development

Expert presentations and interactive workshops.
Daily networking breaks and lunch
1x cocktail reception on 4th July 2023

Exam
UFI-EMS certification
  Live instructor-led online topical modules

Live instructor-led online topical modules

Date: Online from 10th to 21st July 2023 
Duration: 16 hours (2-hour sessions across 2 weeks’ time)
Sessions conducted in: English

4 different topics delivered by global industry experts*: 
1. Sustainable Development on 10th and 11th July from 16:00 to 18:00 
2. Crisis Management on 12th and 13th July from 16:00 to 18:00
3. Leadership on 17th and 18th July from 16:00 to 18:00
4. Marketing of exhibitions on 20th and 21st July from 9:00 to 11:00


*Programme may be subject to change/adjustments

Certificate

Upon completion of these 2 steps, you will be awarded the UFI Certified Professional designation; a symbol of quality, expertise, and innovation within the industry; and you will become a part of a growing global community of professionals with high standards and a shared commitment to excellence in the exhibitions industry.

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